top of page

Influence Marketing - Content Syndication

Influencer marketing is a relatively new kind of social media marketing. It utilizes individuals with a strong ‘sway’ over their followers, or those considered experts in their niches, to promote brands’ products and/or services. The idea behind it is that consumers are much more likely to make a purchase following a product recommended by someone they trust/admire, than from a company’s direct advertising.

There is a high demand for streamlined solutions (like influencer networks) to save time and enhance efficiency. So how do these networks use public online data to find brands the perfect influencer fit?

bottom of page