As we can see in now days web marketing has changed a lot. You cant find online marketers using the old and outdated methods — especially the ones who are working in the B2B market.
B2B is kind of marketing who needs constant experimentation because every sales cycle is different. and every prospect are so different vary with campaigns .Which means the marketing methods need to be customized according the target audience(prospect).
This is where content marketing comes in, because it helps B2B marketers achieve their goals in their estimated time frame. so we can make leads within time-frame.
Step 1.Study accounts
Don’t do it. Focus, focus, focus. Start with a rigorous exercise of looking at your current prospects.pay attention to
Who are your most profitable accounts and why?
Which accounts have the greatest longevity and why?
What do these accounts have in common?
What accounts are unprofitable and why?
How can we avoid them?
Then do quantitative analysis and find out your targeted accounts.
Step 2. Understand your accounts.
Once you are clear on the kinds of accounts, you want to attract and the value you offer, it’s time to understand your accounts.
Think about the functional role, the attitudes, the personality type, the credentials, the likely beliefs, and so on You are only trying to earn enough commitment to move the prospect from their status quo to interest in having a conversation with you.
Step 3:Define your objective
Typically, a B2B organization uses a content marketing plan to build an audience, push profit, lower costs or to retain the customer.so you should decide .why do you want to develop content? In what ways can content help your organization/company in generating leads and increasing customer base?
Step 4. Love Your Prospective Customers
Loving your customers starts with being respectful and empathetic toward them. And that means being authentic and honest, Treat them the way you are be honest and be real.To the best of your ability, and that whits make your prospect so comfortable. and that your lead success begins.
As far in the end content marketing is depends on you and the way of impress your accounts.