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Google has released a new set of features for its Test My Site tool. With statistics that indicate most sites lose half their visitors while waiting for a page to load, Google has updated the tool to show how many visitors you may be losing due to page speed.
“When it comes to mobile speed, every second matters – for each additional second it takes a mobile page to load, conversions can drop by up to 20%.”
Google’s updated Test My Site tool will also show your mobile page speed, how your business compares to competitors, and how to speed up your site
Test My Site is an easy way for businesses to measure their site’s performance across devices, from mobile to desktop, providing them with a list of specific fixes that can help their business connect more quickly with people online. Businesses just need to type in their web address and within moments they’ll see how their site scores. They can also get a detailed report with tips on what to do next, and where to go for help at no charge.
“On average, people check their phones more than 150 times a day, and more searches occur on mobile phones than computers. But if a potential customer is on a phone, and a site isn’t easy to use, they’re five times more likely to leave,” Google wrote in a blog post announcing the tool, which was created in partnership with digital agency Huge.
Google says an average user leaves the site if it doesn’t load on mobile within three seconds, so if your site takes much longer than that, your lower will appear lower.Ironically, it does take more than three seconds for Google’s tool to complete the test, but it’s worth finding out how your site fares. You can also click a button to see where you’ve failed specifically to find areas for improvement.